SCHUELER TM R C (GERMAN FOR “SCHOLAR”) IS A BERLIN-BASED MENSWEAR, OBJECT, AND ACCESSORY DESIGN PRACTICE. FOUNDED BY A SELF-TAUGHT TEAM, THEIR WORK X-RAYS MASCULINITY IN ITS ENTIRE PSYCHOLOGICAL SPECTRUM: ITS LATENT TENDERNESS, ANGER, QUIET YEARNING FOR REINVENTION AND AMBIENT INSECURITY.

AS MASCULINITY IS UNRAVELING AND DANGEROUSLY UP FOR GRABS, THE STUDIO WORKS TO REFRAME IT—NOT BY RECLAIMING A PAST, BUT BY STUDYING ITS FRACTURES AND IMAGINING A REALISTIC FUTURE, OFFERING NEW ANGLES ON A PURPOSEFULLY PLURAL IDEA OF THE MASCULINE. ONE ROOTED IN EMOTIONAL DEPTH, PSYCHOLOGICAL NUANCE, AND CULTURAL COMPLEXITY.